{"id":1405,"date":"2021-08-17T10:53:15","date_gmt":"2021-08-17T15:53:15","guid":{"rendered":"https:\/\/vistprojects.com\/en\/?p=1405"},"modified":"2021-08-17T11:38:48","modified_gmt":"2021-08-17T16:38:48","slug":"tribute-to-la-bata","status":"publish","type":"post","link":"https:\/\/vistprojects.com\/en\/tribute-to-la-bata\/","title":{"rendered":"Tribute to La Bata"},"content":{"rendered":"

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She was born in Madrid in 1976. Science and art: the genetic tie of her stem cells was regenerated in her life and work. “I am the daughter of Pilar, a fashion designer, and Enrique, an industrial engineer. I call my photographic style Fantastic Anthropology. It combines the study of the human being -although subjective, is science- and the fantasy part is the conceptual approach, poetry”.<\/p>\n

Everything Luc\u00eda Herrero did is faultless, seen from the standards of talent and effort. Except for the fact that she started taking photos with a stolen camera -but at 12, which makes her unimpeachable-. She studied architecture, and it did not scare her that it was such a long career. She did physical theater. She even invented a name for her method, not to disappoint people trying to understand what she was doing. What would Fantastic anthropology be? A label for scrolling Luc\u00eda Herrero’s planet, saturated with vibrant images and invisible red threads that praise how she builds her bonds with unknown people. Some earn the affection of others by cooking desserts or saying compassionate phrases. By being dazzled by some faces or by the ambition of a good cover, Luc\u00eda pays love with photos. Each photo is a souvenir of scenes it represents a personal adventure for those who stand on either side of the camera.<\/p>\n

Feminists said it when 2020 began: confinement looks like the puerperium. But there is no locked door that threatens Lucia’s ideas. During the first isolation due to the Covid pandemic, she unfolded a work that pushed her to discover the dematerialization of photography and to brand new ways of going around the world until then unexplored.<\/p>\n

This introduction would not be accurate if we ignored her Tribute to La Bata<\/em>. She already had her words before, during, and after a work that breaks hearts not only because of making historical reparation with a whole generation of caregivers.<\/p>\n

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How did you get involved with photography?<\/strong><\/p>\n

When I was 12 years old, I stole a Nikon F2 from my mother. That she, a fan of photography, had bought with her first salary. At 14 I said, “I want to be a photographer, period.” In between, I studied architecture. It is a very long race, I have little to finish. I also studied physical theater. My 22-year-old economist friends were already working in banks and I, walking around, which confused me. And it turns out that, at one point, in 2009, with the creation of the Tribus<\/em> series, a language of its own appeared.<\/p>\n

I already took good photos, built little stories. But with Tribus<\/em>, suddenly I meet with the accumulations of my life experiences: physical theater, architecture, the way of traveling, the way of understanding the world, the technique that I had acquired, the flashes that I had bought\u2026 put together, and that’s when I coined the term Fantastic Anthropology in response to the question of “And what kind of photography do you do?” I noticed how my work gained interest because it was based on a good term.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Fila 50-50″ module_class=”vst-cnt-img-x2″ _builder_version=”4.9.4″ _module_preset=”default” width=”100%” max_width=”1920px” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|50px|0px|50px|false|false” custom_padding_tablet=”|25px||25px|false|false” custom_padding_phone=”|20px||20px|false|false” collapsed=”off”][et_pb_column type=”1_2″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|10px|0px|0px|false|false” custom_padding_tablet=”|5px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” custom_css_main_element_last_edited=”on|desktop”][et_pb_code admin_label=”Imagen Esp” module_class=”vst-cnt-img” _builder_version=”4.9.4″ _module_preset=”default”]\"\"[\/et_pb_code][et_pb_text admin_label=”Pie de foto” _builder_version=”4.9.4″ _module_preset=”default” text_text_color=”#6e6e6e” text_font_size=”13px” text_letter_spacing=”0.16px” text_orientation=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”10px|0px|15px|0px|false|false” custom_padding_tablet=”||10px||false|false” custom_padding_phone=”|20px|5px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”font-weight:400;”]Tribus – Luc\u00eda Herrero[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|0px|0px|10px|false|false” custom_padding_tablet=”|||5px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|tablet”][et_pb_code admin_label=”Imagen Esp” module_class=”vst-cnt-img” _builder_version=”4.9.4″ _module_preset=”default”]\"\"[\/et_pb_code][et_pb_text admin_label=”Pie de foto” _builder_version=”4.9.4″ _module_preset=”default” text_text_color=”#6e6e6e” text_font_size=”13px” text_letter_spacing=”0.16px” text_orientation=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”10px|0px|15px|0px|false|false” custom_padding_tablet=”||10px||false|false” custom_padding_phone=”|20px|5px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”font-weight:400;”]Tribus – Luc\u00eda Herrero[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Segunda pregunta” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”100%” max_width=”1920px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|50px|60px|50px|false|false” custom_padding_tablet=”0px|50px|60px|25px|false|false” custom_padding_phone=”0px|20px|60px|20px|false|false” border_radii=”off||||” collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|11.5vw|0px|10%|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop”][et_pb_text module_class=”vst-p” _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”50px||||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Your formula is reminiscent of “Biodrama,” the theatrical technique based on real stories acted out by its protagonists. For example, veterans of the Malvinas War, England, and Argentina acted together in a play. They put them on stage to write the script based on their dialogue. There is something of that in your photos, something theatrical, a certain improvisation but also construction.<\/strong><\/p>\n

I say it is like choosing reality and turning up the volume to the right point so it keeps the truth. Because in the end, they are real characters and they represent themselves. They always agree. And that makes it possible to polish the day-to-day we do not see. It’s like directing theatrically. My physical theater studies let me understand gestures, human dynamics, hierarchies, movements. And not only in still photos but in continuous images. The still photo is the product of the development of movement, of a human experience. That is why I also like to do and show the making-of, the trip is a very important part of these projects.<\/p>\n

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Do you record how you get to the place, how do you connect with people?<\/strong><\/p>\n

Yes, exactly, especially how things develop. Because people agree without knowing exactly what they are going to do. They think I’m going to take a photo of them as normal people and understand what it is: “Get here.” And in the end, not, it is dance and it is theater and you keep pulling, it grows. They do not realize to what extent they are representing themselves. They have a good time. When the session is over, everything has been a dream. It’s like musicals: people are with their lives and suddenly everyone gets together to dance a choreography and, when it’s over, everyone goes back to what they were doing before.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Fila-regular 10-90″ _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”100%” max_width=”1920px” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px|50px|0px|50px|false|false” custom_padding_tablet=”0px|25px|0px|25px|false|false” custom_padding_phone=”0px|20px|0px|20px|false|false” border_radii=”off||||” collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” custom_css_main_element=”width:10%!important;”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|11.5vw|0px|10%|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”width:90%!important;” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width:100%!important;”][et_pb_code admin_label=”Imagen Esp” module_class=”vst-cnt-img” _builder_version=”4.9.4″ _module_preset=”default”][\/et_pb_code][et_pb_text admin_label=”Pie de foto” _builder_version=”4.9.4″ _module_preset=”default” text_text_color=”#6e6e6e” text_font_size=”13px” text_letter_spacing=”0.16px” text_orientation=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”10px|0px|15px|0px|false|false” custom_padding_tablet=”||10px||false|false” custom_padding_phone=”|20px|5px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”font-weight:400;”]Hombre reno – Luc\u00eda Herrero[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”4ta pregunta – hombre reno” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”100%” max_width=”1920px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|50px|60px|50px|false|false” custom_padding_tablet=”0px|50px|60px|25px|false|false” custom_padding_phone=”0px|20px|60px|20px|false|false” border_radii=”off||||” collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|11.5vw|0px|10%|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop”][et_pb_text module_class=”vst-p” _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”50px||||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

You enable a different space.<\/strong><\/p>\n

Yes, a psychological space. I am interested in experimentation within storytelling because each time different elements are activated. In 2013 they gave me an art residency in Norway to produce. I had only 15 days. I did not know the place or its people. Sure, you can always take a landscape photo but that photo is already taken. So I decided to create the Reindeer Man. I was going to a rural environment where the population density is minimal and also the people are specially reserved. I created the Hombre Reno as a social catalyst. I thought of the reindeer as a national animal. The Hombre Reno is a character who is half-man, half-reindeer, and whose identity crisis drives him to travel and interact. It takes the format of a road movie. During his journey he discovers people and at the same time discovers himself. That was the theory. Interestingly, it worked very well. In fifteen days I removed the entire community and a little beyond.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Fila 50-50″ module_class=”vst-cnt-img-x2″ _builder_version=”4.9.4″ _module_preset=”default” width=”100%” max_width=”1920px” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|50px|0px|50px|false|false” custom_padding_tablet=”|25px||25px|false|false” custom_padding_phone=”|20px||20px|false|false” collapsed=”off”][et_pb_column type=”1_2″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|10px|0px|0px|false|false” custom_padding_tablet=”|5px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” custom_css_main_element_last_edited=”on|desktop”][et_pb_code admin_label=”Imagen Esp” module_class=”vst-cnt-img” _builder_version=”4.9.4″ _module_preset=”default”]\"\"[\/et_pb_code][et_pb_text admin_label=”Pie de foto” _builder_version=”4.9.4″ _module_preset=”default” text_text_color=”#6e6e6e” text_font_size=”13px” text_letter_spacing=”0.16px” text_orientation=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”10px|0px|15px|0px|false|false” custom_padding_tablet=”||10px||false|false” custom_padding_phone=”|20px|5px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”font-weight:400;”]Hombre Reno  –  Luc\u00eda Herrero[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|0px|0px|10px|false|false” custom_padding_tablet=”|||5px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|tablet”][et_pb_code admin_label=”Imagen Esp” module_class=”vst-cnt-img” _builder_version=”4.9.4″ _module_preset=”default”]\"\"[\/et_pb_code][et_pb_text admin_label=”Pie de foto” _builder_version=”4.9.4″ _module_preset=”default” text_text_color=”#6e6e6e” text_font_size=”13px” text_letter_spacing=”0.16px” text_orientation=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”10px|0px|15px|0px|false|false” custom_padding_tablet=”||10px||false|false” custom_padding_phone=”|20px|5px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”font-weight:400;”]Hombre Reno  –  Luc\u00eda Herrero[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”introducci\u00f3n al tributo a la bata” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”100%” max_width=”1920px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|50px|60px|50px|false|false” custom_padding_tablet=”0px|50px|60px|25px|false|false” custom_padding_phone=”0px|20px|60px|20px|false|false” border_radii=”off||||” collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|11.5vw|0px|10%|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop”][et_pb_text module_class=”vst-p” _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”50px||||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Something similar you achieved by doing Tribute to La Bata. Right?<\/strong><\/p>\n

Yes. I came to that town, Villarmienzo, to photograph a cousin’s wedding. There I met a lady, Constancia, and we hit it off. She is a poet in her privacy because she is ashamed to say that she writes. The women there are conditioned, everything they do is judged by neighbors. At the end of the wedding, she came to say goodbye and half crying she said: \u00abNice to meet you. It is the last time that we are going to see each other, I am going to die and you are not going to return to this lost town from the hand of God \u00bb. So I said, “I’ll be back.” A year later, I came back with this project.<\/p>\n

Tribute to La Bata is a tribute to a type of woman. I speak of social, economic, and gender context. I speak of the past, present, and future. And the robe is in the center of the story.<\/p>\n

<\/strong><\/p>\n

<\/strong><\/p>\n

<\/strong><\/p>\n

<\/strong><\/p>\n

How did you come up with the robe?<\/strong><\/p>\n

I had my daughter in 2013. During the first year of motherhood, I couldn’t go very far and decided to study a postgraduate degree in fashion photography. I was interested in investigating the nexus between the technical and psychological systems of advertising photography and documentary photography. Tribute to La Bata, final thesis, I did it in 2015.<\/p>\n

I chose the robe as a fashionable garment that is not subject to the seasonal changes of the commercial world but defines a society. It turns out that this social group, this woman, is in danger of extinction. I started from a garment to give a documentary vision to a type of person and geography. I chose Villarmienzo a town in Castile that is half uninhabited due to the rural exodus where they and their husbands remain, and they still have husbands. Ten or fifteen people are living there.<\/p>\n

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Tribute to La Bata\u00a0 –\u00a0 Luc\u00eda Herrero<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Fila-regular” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”100%” max_width=”1920px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|50px|60px|50px|false|false” custom_padding_tablet=”0px|50px|60px|25px|false|false” custom_padding_phone=”0px|20px|60px|20px|false|false” border_radii=”off||||” collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|11.5vw|0px|10%|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop”][et_pb_text module_class=”vst-p” _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”50px||||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Was it an epiphany, something you discovered in the course of work, or do you already have that hypothesis?<\/strong><\/p>\n

I discovered it there. It is like opening a package, a gift, without knowing what is inside and you improvise with what you see and build the story as you discover what people are like and how far they can go. It was fun, there was a lot of generosity. They told me: “You are going to kill us,” because they are old ladies and the session was in July in Castilla, with a heat that you will die. Getting them across the street was an odyssey.<\/p>\n

They thought I was going to make a portrait of them and that’s it. They were mesmerized when they saw the robes. Then they went crazy and showed the empowered women inside them, who are conditioned by social norms, by gender roles. They had the opportunity to play with their everyday articles, with their landscapes and their walls, their streets and their pots\u2026<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”Img full” module_class=”vst-cnt-img-x1″ _builder_version=”4.9.4″ _module_preset=”default” width=”100%” max_width=”1920px” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” custom_padding_tablet=”” custom_padding_phone=””][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false”][et_pb_code admin_label=”Imagen Esp” module_class=”vst-cnt-img” _builder_version=”4.9.4″ _module_preset=”default”]\"\"[\/et_pb_code][et_pb_text admin_label=”Pie de foto” _builder_version=”4.9.4″ _module_preset=”default” text_text_color=”#6e6e6e” text_font_size=”13px” text_letter_spacing=”0.16px” text_orientation=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”10px|0px|15px|0px|false|false” custom_padding_tablet=”||10px||false|false” custom_padding_phone=”|20px|5px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”font-weight:400;”]<\/p>\n

Tribute to La Bata –\u00a0 Luc\u00eda Herrero<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Fila-regular” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”100%” max_width=”1920px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|50px|60px|50px|false|false” custom_padding_tablet=”0px|50px|60px|25px|false|false” custom_padding_phone=”0px|20px|60px|20px|false|false” border_radii=”off||||” collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|11.5vw|0px|10%|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop”][et_pb_text module_class=”vst-p” _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”50px||||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Do you allow yourself to play and discover things about yourself?<\/strong><\/p>\n

Forever. It is an experience for me. I go browsing, offering, and going through personal processes. It’s an adventure. I arrived in my old van loaded with robes, hats, and everything. It was a very Almod\u00f3var session.<\/p>\n

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Tribute to La Bata – Luc\u00eda Herrero<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Fila-regular” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”100%” max_width=”1920px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|50px|60px|50px|false|false” custom_padding_tablet=”0px|50px|60px|25px|false|false” custom_padding_phone=”0px|20px|60px|20px|false|false” border_radii=”off||||” collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|11.5vw|0px|10%|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop”][et_pb_text module_class=”vst-p” _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”50px||||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

A woman in a robe makes you think of a mother, a grandmother, a woman who takes care of her and everyone around. Are you a mother? A girl usually appears in your Instagram posts. Maybe with this project, you were discovering things about your motherhood …?<\/strong><\/p>\n

I do my projects very quickly. I arrive, I do, I go. I have a shelf of ideas placed in a brain area. Thus, this lady had been saved for fifteen years. I called her “Mary, mother of everything.” She is the type of lady who has marked my existence and that of many. She lives in the collective memory. They are suffering ladies who have carried on their shoulders the raising of children, husbands, and essentials for the survival of a society. Strength is what I always saw in those robes. They are matriarchs in a patriarchal society, they have been brought up to care for and take responsibility for the family. They are the ones who cooked for 30 at Christmas, even being so important this same society has not given them space to participate: they were not allowed to study, to choose whether to marry or not, whether to have children or not, have a business or property. It was the home and within the home the kitchen because, in the end, the man had the last voice, but they were very strong women and they have been links of change. I don’t think this session has influenced my motherhood, but the presence of this woman has influenced me throughout my life.<\/p>\n

I shot the project in 2015, I got a good grade in graduate school and I saved it. My divorce caught me in the middle and a year or so ago I brought it to light again. I started crowdfunding and it went super viral. That has affected them, of course, they suddenly became famous.<\/p>\n

I went to visit them in August 2020. They were older, and they told me: “Who was going to tell us at our age that this was going to happen to us?” I think the public’s response has been such because it is as if this tribute had been pending. Their sculpture is missing in a roundabout. There are thousands of sculptures of war heroes or scientists, but there are no monuments to these women. Almod\u00f3var does honor them, I love it.<\/p>\n

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Tribute to La Bata – Luc\u00eda Herrero<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Fila-regular” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”100%” max_width=”1920px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|50px|60px|50px|false|false” custom_padding_tablet=”0px|50px|60px|25px|false|false” custom_padding_phone=”0px|20px|60px|20px|false|false” border_radii=”off||||” collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|11.5vw|0px|10%|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop”][et_pb_text module_class=”vst-p” _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”50px||||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

You considered the robe a fashionable garment. Is there innovation? In the rehearsal, we see robes with animal print and strident colors. Was it your intervention?<\/strong><\/p>\n

I wanted to approach it as if it were a fashion shooting. It was all part of my thesis, of research on the forms that storytelling can take and how two languages \u200b\u200bof the image come together. Where is the limit? How do they mix? There was a stylistic intervention. I bought classic robes at a gypsy stall at El Rastro. I also designed a collection of robes with different patterns: leopard, colors, dots, and stars. There are also sunglasses, hats, crab sandals…<\/p>\n

 <\/p>\n

And where are the robes today?<\/strong><\/p>\n

They are saved, I have them there. If you have more business acumen, I should start a fancy dressing gown business.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”Img full” module_class=”vst-cnt-img-x1″ _builder_version=”4.9.4″ _module_preset=”default” width=”100%” max_width=”1920px” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” custom_padding_tablet=”” custom_padding_phone=””][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false”][et_pb_code admin_label=”Imagen Esp” module_class=”vst-cnt-img” _builder_version=”4.9.4″ _module_preset=”default”]\"\"[\/et_pb_code][et_pb_text admin_label=”Pie de foto” _builder_version=”4.9.4″ _module_preset=”default” text_text_color=”#6e6e6e” text_font_size=”13px” text_letter_spacing=”0.16px” text_orientation=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”10px|0px|15px|0px|false|false” custom_padding_tablet=”||10px||false|false” custom_padding_phone=”|20px|5px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”font-weight:400;”]<\/p>\n

Tribute to La Bata – Luc\u00eda Herrero<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Fila-regular” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”100%” max_width=”1920px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|50px|60px|50px|false|false” custom_padding_tablet=”0px|50px|60px|25px|false|false” custom_padding_phone=”0px|20px|60px|20px|false|false” border_radii=”off||||” collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|11.5vw|0px|10%|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop”][et_pb_text module_class=”vst-p” _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”50px||||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Many creators bet on crowdfunding. But it is evident you worked a lot: you made it go viral, used tools that allow rewards, appealed to humor, recorded making a video telling the story and exposing yourself and telling.<\/strong><\/p>\n

It is the first time that I did crowdfunding it is something very hard. I chose the Kickstarter platform because it is the largest and most well-known. But being so huge you get lost among millions of projects and they don’t do the promotion. I kept calling the press, trying to get them to publish, I moved it a lot and paid for Facebook advertising. It was crazy. If I were to start crowdfunding again, I would do it differently, I have learned a lot. In the end, even though it’s been in the newspapers and on TV, those who put up the money are your friends and staunch fans.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”lmagen vertical \u00faltima la bata” module_class=”vst-cnt-img-x1″ _builder_version=”4.9.4″ _module_preset=”default” width=”100%” max_width=”1920px” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” custom_padding_tablet=”” custom_padding_phone=””][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false”][et_pb_code admin_label=”Imagen Esp” module_class=”vst-cnt-img” _builder_version=”4.9.4″ _module_preset=”default”]\"\"[\/et_pb_code][et_pb_text admin_label=”Pie de foto” _builder_version=”4.9.4″ _module_preset=”default” text_text_color=”#6e6e6e” text_font_size=”13px” text_letter_spacing=”0.16px” text_orientation=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”10px|0px|15px|0px|false|false” custom_padding_tablet=”||10px||false|false” custom_padding_phone=”|20px|5px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”font-weight:400;”]<\/p>\n

Tribute to La Bata – Luc\u00eda Herrero<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Fila-regular” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”100%” max_width=”1920px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|50px|60px|50px|false|false” custom_padding_tablet=”0px|50px|60px|25px|false|false” custom_padding_phone=”0px|20px|60px|20px|false|false” border_radii=”off||||” collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|11.5vw|0px|10%|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop”][et_pb_text module_class=”vst-p” _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”50px||||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

What is the place of your photography?<\/strong><\/p>\n

There is a very pure visual discourse that concerns me, is my way of expressing my fixations and getting to know myself. Although it also touches some visual consumers who have a feeling similar to mine. I defend that my projects are understandable, that it is not necessary to read a text, that they are “boom” from the start, and that each image is a cover. Another condition is that it has several layers of reading and satisfies both Mrs. Juanita, who is in her house, and an intellectual.<\/p>\n

I am interested in polishing everyday life, extracting poetry from day-to-day. I am using color and flash as elements a lot. The flash because it allows me to create a light that is not real is theatrical. Although it is not conditioning: my next work can be in black and white and super muted, almost, almost black.<\/p>\n

 <\/p>\n

What is “the” place to share your work?<\/strong><\/p>\n

Where it is appreciated: museum, gallery, press specialized in photography. I also love that ordinary people collect it. In fact, for the Tribute to La Bata series I have put out a popular edition called Crowdfunding Edition because I like that for 50 euros people can have a signed and numbered work to hang on their wall.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Fila-regular 10-90″ _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”100%” max_width=”1920px” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px|50px|0px|50px|false|false” custom_padding_tablet=”0px|25px|0px|25px|false|false” custom_padding_phone=”0px|20px|0px|20px|false|false” border_radii=”off||||” collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” custom_css_main_element=”width:10%!important;”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|11.5vw|0px|10%|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”width:90%!important;” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width:100%!important;”][et_pb_code admin_label=”Imagen Esp” module_class=”vst-cnt-img” _builder_version=”4.9.4″ _module_preset=”default”]\"\"[\/et_pb_code][et_pb_text admin_label=”Pie de foto” _builder_version=”4.9.4″ _module_preset=”default” text_text_color=”#6e6e6e” text_font_size=”13px” text_letter_spacing=”0.16px” text_orientation=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”10px|0px|15px|0px|false|false” custom_padding_tablet=”||10px||false|false” custom_padding_phone=”|20px|5px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”font-weight:400;”]Hogar, dulce hogar: detr\u00e1s de las puertas cerradas de la Cuarentena  –  Luc\u00eda Herrero[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Fila-regular” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”100%” max_width=”1920px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|50px|60px|50px|false|false” custom_padding_tablet=”0px|50px|60px|25px|false|false” custom_padding_phone=”0px|20px|60px|20px|false|false” border_radii=”off||||” collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|11.5vw|0px|10%|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop”][et_pb_text module_class=”vst-p” _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”50px||||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

You are documenting the Covid isolation. How is it going?<\/strong><\/p>\n

The first confinement caught us all confused, not knowing what to do or if civilization as we know it was ending. The world turned to telecommute and I decided to do the same. One day I was with my daughter playing on the balcony to reflect the rays of the sun with a mirror and throw light inside the houses of the neighbors of the building opposite and I thought: “I can enter the houses of the people in their confinement through the Internet.” I considered the project of going around the world. As it turned out, I did it in 80 days. I reached the five continents; the idea was to advance exponentially like the virus.<\/p>\n

I started through contacts with friends, my “zero patients” always with the same premise of gradually reaching people I do not know. I have come very far, to unusual places. I was able to have control of the image and the composition without having a camera in my hands. I came to a family at the North Pole with a newly hunted polar bear hanging from the front of their house. I have been with the exFARC in Colombia, with rich people on the roof of a skyscraper in Singapore, peasants in India, a priest alone in an empty church, a protector of orangutans in Malaysia, front-line doctors in the hospital. It has been a journey of travel.<\/p>\n

Once my models agreed to participate, they wrote to me: \u201cOk. What do you need?” I asked them for photos of their houses, significant objects, and a story of what was going on inside. They sent me photos of their living room, their bedroom, their bathroom, their dog, where their grandmother knitted. They have even given me a tour of a market in Ghana: they would pick up the mobile and take me around for a walk. I analyzed the photos and sent them a sketch. We coordinated a call at such a time, they had to have their mobile-ready in such a perspective, I gave them instructions. This is in English, in French, in Swahili, in Hindi, and as far as I can. They are images composed to the millimeter. \u201cTo the left, not to the right, no, sit down Ok. The dog there, on the sofa \u201d. I have thrown the quarantine like that.<\/p>\n

The images are screenshots, therefore they are of poor resolution. But that pixel enters as part of the philosophical essay and the side of my screen is also recorded in the image, with the time, the status of the battery, and my wifi.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Home sweet home fotos” module_class=”vst-cnt-img-x2″ _builder_version=”4.9.4″ _module_preset=”default” width=”100%” max_width=”1920px” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|50px|0px|50px|false|false” custom_padding_tablet=”|25px||25px|false|false” custom_padding_phone=”|20px||20px|false|false” collapsed=”off”][et_pb_column type=”1_2″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|10px|0px|0px|false|false” custom_padding_tablet=”|5px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” custom_css_main_element_last_edited=”on|desktop”][et_pb_code admin_label=”Imagen Esp” module_class=”vst-cnt-img” _builder_version=”4.9.4″ _module_preset=”default”]\"\"[\/et_pb_code][et_pb_text admin_label=”Pie de foto” _builder_version=”4.9.4″ _module_preset=”default” text_text_color=”#6e6e6e” text_font_size=”13px” text_letter_spacing=”0.16px” text_orientation=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”10px|0px|15px|0px|false|false” custom_padding_tablet=”||10px||false|false” custom_padding_phone=”|20px|5px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”font-weight:400;”]Hogar, dulce hogar: detr\u00e1s de las puertas cerradas de la Cuarentena  –  Luc\u00eda Herrero[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|0px|0px|10px|false|false” custom_padding_tablet=”|||5px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|tablet”][et_pb_code admin_label=”Imagen Esp” module_class=”vst-cnt-img” _builder_version=”4.9.4″ _module_preset=”default”]\"\"[\/et_pb_code][et_pb_text admin_label=”Pie de foto” _builder_version=”4.9.4″ _module_preset=”default” text_text_color=”#6e6e6e” text_font_size=”13px” text_letter_spacing=”0.16px” text_orientation=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”10px|0px|15px|0px|false|false” custom_padding_tablet=”||10px||false|false” custom_padding_phone=”|20px|5px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”font-weight:400;”]Hogar, dulce hogar: detr\u00e1s de las puertas cerradas de la Cuarentena  –  Luc\u00eda Herrero[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Fila-regular” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”100%” max_width=”1920px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|50px|60px|50px|false|false” custom_padding_tablet=”0px|50px|60px|25px|false|false” custom_padding_phone=”0px|20px|60px|20px|false|false” border_radii=”off||||” collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|11.5vw|0px|10%|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop”][et_pb_text module_class=”vst-p” _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”50px||||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Do you have documented the process of how the images were made, the WhatsApp exchanges …?<\/strong><\/p>\n

Yes, I have more information than I have been able to manage. Then I spent another month writing, editing, and submitting to contests. I spent a lot of money on contests, you know you have to pay the fee, and I got as far as I could. I used the money raised from the crowdfunding to do this and pay the rent while dedicating myself body and soul.<\/p>\n

Did you think about how to show it? In photography, the final result is as valuable as the process.<\/strong><\/p>\n

I always thought of a book format. I have the final photos, the making-of, the locations that the participants sent me, and an image of myself here, in the house itself. I made the decision not to call the newspapers, not to make a product to consume today. I think it is a project that remains as a document and that in a year or two it will become important. It is our first confinement, something we could never have imagined. This project for me is a philosophical essay.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Home sweet home fotos dos” module_class=”vst-cnt-img-x2″ _builder_version=”4.9.4″ _module_preset=”default” width=”100%” max_width=”1920px” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|50px|0px|50px|false|false” custom_padding_tablet=”|25px||25px|false|false” custom_padding_phone=”|20px||20px|false|false” collapsed=”off”][et_pb_column type=”1_2″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|10px|0px|0px|false|false” custom_padding_tablet=”|5px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” custom_css_main_element_last_edited=”on|desktop”][et_pb_code admin_label=”Imagen Esp” module_class=”vst-cnt-img” _builder_version=”4.9.4″ _module_preset=”default”]\"\"[\/et_pb_code][et_pb_text admin_label=”Pie de foto” _builder_version=”4.9.4″ _module_preset=”default” text_text_color=”#6e6e6e” text_font_size=”13px” text_letter_spacing=”0.16px” text_orientation=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”10px|0px|15px|0px|false|false” custom_padding_tablet=”||10px||false|false” custom_padding_phone=”|20px|5px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”font-weight:400;”]Hogar, dulce hogar: detr\u00e1s de las puertas cerradas de la Cuarentena  –  Luc\u00eda Herrero[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|0px|0px|10px|false|false” custom_padding_tablet=”|||5px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|tablet”][et_pb_code admin_label=”Imagen Esp” module_class=”vst-cnt-img” _builder_version=”4.9.4″ _module_preset=”default”]\"\"[\/et_pb_code][et_pb_text admin_label=”Pie de foto” _builder_version=”4.9.4″ _module_preset=”default” text_text_color=”#6e6e6e” text_font_size=”13px” text_letter_spacing=”0.16px” text_orientation=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”10px|0px|15px|0px|false|false” custom_padding_tablet=”||10px||false|false” custom_padding_phone=”|20px|5px||false|false” custom_padding_last_edited=”on|desktop” custom_css_main_element=”font-weight:400;”]Hogar, dulce hogar: detr\u00e1s de las puertas cerradas de la Cuarentena  –  Luc\u00eda Herrero[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Fila-regular” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”100%” max_width=”1920px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|50px|60px|50px|false|false” custom_padding_tablet=”0px|50px|60px|25px|false|false” custom_padding_phone=”0px|20px|60px|20px|false|false” border_radii=”off||||” collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|11.5vw|0px|10%|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop”][et_pb_text module_class=”vst-p” _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”50px||||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

How to take photography in confinement is quite a question. There is also an approach to photography as one of the few things that survive. The world was already turning liquid, and the pandemic accelerated that brutally. And the photography was like resisting, but that’s it. That is why your work leads to that level of liquidity in which we live.<\/strong><\/p>\n

That gassing, I name it. I thought: “To what extent can I dematerialize as a photographer and telework without leaving my home, without touching a camera, or without real presence?” It has been like traveling but in a dematerialized way.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” admin_label=”Fila-regular” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” width=”100%” max_width=”1920px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|50px|60px|50px|false|false” custom_padding_tablet=”0px|50px|60px|25px|false|false” custom_padding_phone=”0px|20px|60px|20px|false|false” border_radii=”off||||” collapsed=”off”][et_pb_column type=”1_4″ _builder_version=”4.9.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”0px|11.5vw|0px|10%|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|desktop”][et_pb_text module_class=”vst-p” _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”50px||||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

In The Game, Alessandro Baricco tells how the network is doubling, first modifying it and then eating the world. He argues that there is no longer a difference between virtual and real, that these are anachronistic concepts.<\/strong><\/p>\n

It’s the Matrix. I think there is a future for this idea that there are two parallel worlds and that people live, make transactions, have relationships, and get married in that other “beyond.” It’s not that I love it, it’s artificial. Do you know when you are driving at night and suddenly an animal crosses your path and you stop? He stares at you, immobile and vulnerable, illuminated by the spotlights.\u201d<\/p>\n

With this project, I have the feeling of having been this light illuminating people who from that first confinement looked surprised and confused before an uncertain destiny. We didn’t know what was coming our way.<\/p>\n

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Narrativas Lim\u00edtrofes is a project carried out with the support for the promotion and dissemination of Spanish art from:<\/p>\n

[\/et_pb_text][et_pb_code admin_label=”Imagen Esp” module_class=”vst-cnt-img” _builder_version=”4.9.4″ _module_preset=”default”]\"\"[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\n\t\n\t\n\t\n\t<\/svg><\/a>\n\t\n\t\n\t\n\t\n\t<\/svg><\/a>\n\t\n\t\n\t\n\t\t\n\t\t\n\t<\/g>\n\t<\/svg><\/a>She was born in Madrid in 1976. Science and art: the genetic tie of her stem cells was regenerated in her life and work. “I am the daughter of Pilar, a fashion designer, and Enrique, an industrial engineer. I call my photographic style Fantastic Anthropology. It combines the study of the human being -although subjective, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.9.4\" _module_preset=\"default\"][et_pb_row use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila-intro\" _builder_version=\"4.9.4\" _module_preset=\"default\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_margin_tablet=\"||0px||false|false\" custom_margin_phone=\"0px|0px|0px|0px|false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|30px|50px|false|true\" custom_padding_tablet=\"0px|25px|20px|25px|false|true\" custom_padding_phone=\"0px|20px|0px|20px|false|true\" collapsed=\"off\"][et_pb_column type=\"4_4\" 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custom_padding_last_edited=\"on|desktop\"][et_pb_text admin_label=\"T\u00edtulo\" module_class=\"vsp-titulo-top\" _builder_version=\"4.9.4\" _dynamic_attributes=\"content\" _module_preset=\"default\" height=\"100%\" custom_padding_tablet=\"50px|0px||0px|false|false\" custom_padding_phone=\"40px|0px||0px|false|false\" custom_padding_last_edited=\"on|tablet\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_text _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||50px||false|false\" locked=\"off\"]\n\n \n\nNaci\u00f3 en Madrid en 1976. Ciencia y arte: el empate gen\u00e9tico de sus c\u00e9lulas madre se regener\u00f3 en su vida y obra. \"Soy hija de Pilar, dise\u00f1adora de moda, y de Enrique, un ingeniero industrial. De hecho, llamo a mi estilo fotogr\u00e1fico Antropolog\u00eda Fant\u00e1stica. Combina el estudio del ser humano -aunque subjetivo, es ciencia- y la parte fant\u00e1stica que es la aproximaci\u00f3n conceptual, la poes\u00eda.\"\n\nSalvo porque empez\u00f3 a hacer fotos con una c\u00e1mara robada -pero a los 12 a\u00f1os, lo que la vuelve inimputable-, todo lo dem\u00e1s que hizo Luc\u00eda Herrero es intachable visto desde los patrones del talento y del esfuerzo. Estudi\u00f3 arquitectura, y no la asust\u00f3 que fuera una carrera tan larga. Hizo teatro f\u00edsico. Hasta le invent\u00f3 un nombre a su m\u00e9todo para no desilusionar a las personas que trataban de entender a qu\u00e9 se dedicaba. \u00bfQu\u00e9 ser\u00eda la Antropolog\u00eda Fant\u00e1stica? Una etiqueta para scrollear el planeta de Luc\u00eda Herrero, saturado de im\u00e1genes vibrantes y de hilos rojos invisibles que elogian su modo de construir v\u00ednculos con personas desconocidas. Hay quienes se ganan el cari\u00f1o ajeno cocinando postres o diciendo frases compasivas. Por encandilamiento con ciertos nuevos rostros o por la ambici\u00f3n de una buena portada, para Luc\u00eda el amor con fotos se paga. Cada foto es souvenir de escenas que representan una aventura personal para quienes se paran de uno y otro lado de la c\u00e1mara.\n\nLas feministas lo dijeron cuando empez\u00f3 el 2020: el confinamiento se parece al puerperio. Pero no hay puerta con llave que amenace las ideas de Luc\u00eda. Durante el primer aislamiento por la pandemia del Covid, despleg\u00f3 un trabajo que la empuj\u00f3 a descubrir la desmaterializaci\u00f3n de la fotograf\u00eda y a estrenar formas de dar la vuelta al mundo hasta entonces inexploradas.\n\nEsta introducci\u00f3n no ser\u00eda precisa si obvi\u00e1ramos su Tributo a La Bata<\/em>. Ya contar\u00e1 con sus palabras el antes, el durante y el despu\u00e9s de una obra que rompe corazones no s\u00f3lo por su fuerza visual sino por hacer reparaci\u00f3n hist\u00f3rica con toda una generaci\u00f3n de mujeres cuidadoras.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"primera pregunta\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|60px|50px|false|false\" custom_padding_tablet=\"0px|50px|60px|25px|false|false\" custom_padding_phone=\"0px|20px|60px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text module_class=\"vst-p\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||||false|false\"]\n\n \n\n\u00bfC\u00f3mo te vinculaste con la fotograf\u00eda?<\/strong>\n\nA los 12 a\u00f1os la rob\u00e9 a mi madre una Nikon F2 que ella, fan de la fotograf\u00eda, se hab\u00eda comprado con su primer sueldo. Una buena c\u00e1mara, del estilo Robert Capa. A los 14 dije: \u201cYo quiero ser fot\u00f3grafa, y punto\u201d. Entremedias estudi\u00e9 arquitectura. Es una carrera largu\u00edsima, me falta un poco. Tambi\u00e9n estudi\u00e9 teatro f\u00edsico. Mis amigos economistas a los 22 estaban ya trabajando en el banco y yo, dando vueltas, lo que me confund\u00eda. Y resulta que, en un momento dado, en 2009, con la creaci\u00f3n de la serie Tribus<\/em>, apareci\u00f3 un lenguaje propio.\n\nYo ya hac\u00eda buenas fotos, constru\u00eda peque\u00f1as historias. Pero con Tribus<\/em> de repente se encontraron las acumulaciones de mis experiencias de la vida: el teatro f\u00edsico, la arquitectura, la manera de viajar, la manera de entender el mundo, la t\u00e9cnica que hab\u00eda adquirido, los flashes que me hab\u00eda comprado\u2026 Todo se junt\u00f3, y ah\u00ed fue cuando acu\u00f1\u00e9 el t\u00e9rmino de Antropolog\u00eda Fant\u00e1stica ante la pregunta de \u201c\u00bfY t\u00fa qu\u00e9 tipo de fotograf\u00eda haces?\u201d. Not\u00e9 c\u00f3mo mi trabajo cobr\u00f3 inter\u00e9s por tener de base un buen t\u00e9rmino.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila 50-50\" module_class=\"vst-cnt-img-x2\" _builder_version=\"4.9.4\" _module_preset=\"default\" width=\"100%\" max_width=\"1920px\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"0px|50px|0px|50px|false|false\" custom_padding_tablet=\"|25px||25px|false|false\" custom_padding_phone=\"|20px||20px|false|false\" collapsed=\"off\"][et_pb_column type=\"1_2\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|10px|0px|0px|false|false\" custom_padding_tablet=\"|5px|||false|false\" custom_padding_phone=\"|0px|||false|false\" custom_padding_last_edited=\"on|phone\" custom_css_main_element_last_edited=\"on|desktop\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7449\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nTribus - Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|0px|0px|10px|false|false\" custom_padding_tablet=\"|||5px|false|false\" custom_padding_phone=\"|||0px|false|false\" custom_padding_last_edited=\"on|tablet\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7456\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nTribus - Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Segunda pregunta\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|60px|50px|false|false\" custom_padding_tablet=\"0px|50px|60px|25px|false|false\" custom_padding_phone=\"0px|20px|60px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text module_class=\"vst-p\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||||false|false\"]\n\nTu f\u00f3rmula recuerda al \u201cBiodrama\u201d, la t\u00e9cnica teatral basada en historias reales actuadas por sus protagonistas. Por ejemplo, en una obra actuaron juntos, veteranos de la guerra de Malvinas, de Inglaterra y de Argentina. Los pusieron en un escenario y sobre el di\u00e1logo de ellos, se arm\u00f3 el gui\u00f3n. Hay algo de eso en tus fotos, algo teatral, cierta improvisaci\u00f3n pero tambi\u00e9n una construcci\u00f3n.<\/strong>\n\n \n\nYo digo que es como escoger la realidad y subirle el volumen pero al punto justo, para que guarde la verdad. Porque al final son personajes reales y se representan a s\u00ed mismos. Siempre buenamente acceden. Y eso hace que se pueda sacar brillo al cotidiano que no vemos. Es como hacer direcci\u00f3n teatral. Mis estudios de teatro f\u00edsico me clarificaron para entender las gestualidades, las din\u00e1micas humanas, las jerarqu\u00edas, los movimientos. Y ya no solo en foto fija, sino en imagen continua. La foto fija es producto de un desarrollo del movimiento, de una experiencia humana. Por eso tambi\u00e9n me gusta hacer y mostrar el making-off, el viaje es una parte muy importante de estos proyectos.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila 50-50\" module_class=\"vst-cnt-img-x2\" _builder_version=\"4.9.4\" _module_preset=\"default\" width=\"100%\" max_width=\"1920px\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"0px|50px|0px|50px|false|false\" custom_padding_tablet=\"|25px||25px|false|false\" custom_padding_phone=\"|20px||20px|false|false\" collapsed=\"off\"][et_pb_column type=\"1_2\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|10px|0px|0px|false|false\" custom_padding_tablet=\"|5px|||false|false\" custom_padding_phone=\"|0px|||false|false\" custom_padding_last_edited=\"on|phone\" custom_css_main_element_last_edited=\"on|desktop\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7458\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nTribus  -  Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|0px|0px|10px|false|false\" custom_padding_tablet=\"|||5px|false|false\" custom_padding_phone=\"|||0px|false|false\" custom_padding_last_edited=\"on|tablet\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7494\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nTribus  -  Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"3ra-pregunta\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|60px|50px|false|false\" custom_padding_tablet=\"0px|50px|60px|25px|false|false\" custom_padding_phone=\"0px|20px|60px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text module_class=\"vst-p\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||||false|false\"]\n\n\u00bfRegistr\u00e1s c\u00f3mo llegas al lugar, c\u00f3mo te vas vinculando a las personas?<\/strong>\n\nS\u00ed, exactamente, sobre todo c\u00f3mo ellos se van desenvolviendo. Porque la gente accede sin saber exactamente lo que va a hacer. Creen que les voy a hacer una foto como la gente normal, entiende que es: \"Ponte aqu\u00ed\". Y al final no, es una danza y es un teatro y vas tirando, va creciendo. No se dan cuenta de hasta qu\u00e9 punto se est\u00e1n auto representando. Se lo pasan bien. Cuando se acaba la sesi\u00f3n todo ha sido un sue\u00f1o. Es como en los musicales: la gente est\u00e1 con su vida y de pronto todos se re\u00fanen para bailar una coreograf\u00eda y cuando se acaba todo el mundo vuelve a lo que estaba haciendo antes.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila-regular 10-90\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"0px|50px|0px|50px|false|false\" custom_padding_tablet=\"0px|25px|0px|25px|false|false\" custom_padding_phone=\"0px|20px|0px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"width:10%!important;\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"width:90%!important;\" custom_css_main_element_last_edited=\"on|tablet\" custom_css_main_element_tablet=\"width:100%!important;\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nHombre reno - Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"4ta pregunta - hombre reno\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|60px|50px|false|false\" custom_padding_tablet=\"0px|50px|60px|25px|false|false\" custom_padding_phone=\"0px|20px|60px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text module_class=\"vst-p\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||||false|false\"]\n\nHabilitas un espacio distinto.<\/strong>\n\nS\u00ed, un espacio psicol\u00f3gico. Estoy interesada en la experimentaci\u00f3n dentro del storytelling porque cada vez se activa un elemento diferente. En 2013 me dieron una residencia de arte en Noruega para producir. Solo ten\u00eda 15 d\u00edas. No conoc\u00eda el lugar ni a sus gentes.Claro, siempre puedes hacer foto de paisaje pero esa foto ya est\u00e1 hecha. As\u00ed que decid\u00ed crear al Hombre Reno. Iba a un medio rural donde la densidad de poblaci\u00f3n es m\u00ednima y adem\u00e1s la gente es especialmente reservada. Cre\u00e9 al Hombre reno como catalizador social. Pens\u00e9 en el reno como animal nacional, y al Hombre Reno como un personaje que es medio hombre, medio reno y cuya crisis de identidad le impulsa al viaje y la interacci\u00f3n. Toma el formato de una roadmovie. Durante este viaje \u00e9l descubre gente y al mismo tiempo se descubre a s\u00ed mismo. Fue esa la teor\u00eda. Curiosamente, funcion\u00f3 muy bien. En quince d\u00edas remov\u00ed a toda la comunidad y un poquito m\u00e1s all\u00e1.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila 50-50\" module_class=\"vst-cnt-img-x2\" _builder_version=\"4.9.4\" _module_preset=\"default\" width=\"100%\" max_width=\"1920px\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"0px|50px|0px|50px|false|false\" custom_padding_tablet=\"|25px||25px|false|false\" custom_padding_phone=\"|20px||20px|false|false\" collapsed=\"off\"][et_pb_column type=\"1_2\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|10px|0px|0px|false|false\" custom_padding_tablet=\"|5px|||false|false\" custom_padding_phone=\"|0px|||false|false\" custom_padding_last_edited=\"on|phone\" custom_css_main_element_last_edited=\"on|desktop\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7496\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nHombre Reno  -  Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|0px|0px|10px|false|false\" custom_padding_tablet=\"|||5px|false|false\" custom_padding_phone=\"|||0px|false|false\" custom_padding_last_edited=\"on|tablet\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7464\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nHombre Reno  -  Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"introducci\u00f3n al tributo a la bata\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|60px|50px|false|false\" custom_padding_tablet=\"0px|50px|60px|25px|false|false\" custom_padding_phone=\"0px|20px|60px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text module_class=\"vst-p\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||||false|false\"]\n\nAlgo similar lograste al hacer Homenaje a la bata, \u00bfes as\u00ed?<\/strong>\n\nS\u00ed. Llegu\u00e9 a ese pueblo, Villarmienzo, fotografiando la boda de una prima. All\u00ed conoc\u00ed a una se\u00f1ora, Constancia, e hicimos buenas migas. Ella es poetisa en su intimidad porque le da verg\u00fcenza decir que escribe. Las mujeres all\u00e1 est\u00e1n condicionadas, todo lo que hacen es juzgado por el vecino. Al final de la boda se vino a despedir y medio llorando dijo: \"Encantada de conocerte. Es la \u00faltima vez que nos vamos a ver, yo me voy a morir y t\u00fa no vas a volver a este pueblo perdido de la mano de Dios\".  Entonces le dije: \"Volver\u00e9\". Y volv\u00ed con este proyecto un a\u00f1o despu\u00e9s.\n\nTributo a La Bata<\/em> es un homenaje a un tipo de mujer. Hablo de un contexto social, econ\u00f3mico y de g\u00e9nero. Hablo de pasado, presente y futuro. Y el centro de la historia es la bata.\n\n \n\n \n\n\u00bfC\u00f3mo se te ocurri\u00f3 la bata?<\/strong>\n\nYo tuve a mi hija en el 2013. Durante el primer a\u00f1o de maternidad, no pod\u00eda ir muy lejos y decid\u00ed estudiar un posgrado de fotograf\u00eda de moda, porque me interesaba investigar el nexo entre los sistemas t\u00e9cnicos y psicol\u00f3gicos de la fotograf\u00eda publicitaria y la documental. Tributo a La Bata,<\/em> tesis final, la hice en 2015.\n\nEleg\u00ed la bata como prenda de moda que no est\u00e1 sujeta a los cambios estacionales del mundo comercial pero que define a una sociedad. Resulta que este grupo social, esta mujer, est\u00e1 en peligro de extinci\u00f3n. Part\u00ed de una prenda para dar una visi\u00f3n documental a un tipo de persona y a una geograf\u00eda. Eleg\u00ed Villarmienzo que es un pueblo de Castilla medio deshabitado debido al \u00e9xodo rural en donde quedan ellas y su maridos, a las que les quedan maridos. Son diez o quince personas viviendo all\u00ed.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\"on|phone\" admin_label=\"La bata foto dos\" module_class=\"vst-cnt-img-x1\" _builder_version=\"4.9.4\" _module_preset=\"default\" width=\"100%\" max_width=\"1920px\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"0px|0px|0px|0px|false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|0px|0px|0px|false|false\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7467\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nTributo a la bata  -  Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila-regular\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|60px|50px|false|false\" custom_padding_tablet=\"0px|50px|60px|25px|false|false\" custom_padding_phone=\"0px|20px|60px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text module_class=\"vst-p\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||||false|false\"]\n\n\u00bfFue una epifan\u00eda, algo que descubriste en el transcurso del trabajo o ya ibas con esa hip\u00f3tesis?<\/strong>\n\nLo voy descubriendo ah\u00ed. Es como abrir un paquete, un regalo, sin saber lo que hay dentro y vas improvisando con lo que ves y construyendo la historia a medida que descubres c\u00f3mo son las personas y hasta d\u00f3nde pueden llegar. Fue divertido, hubo mucha generosidad. Me dec\u00edan: \"Nos vas a matar\", porque son se\u00f1oras viejitas y la sesi\u00f3n fue en julio en Castilla, con un calor que te mueres. Hacerles cruzar la calle era una odisea.\n\nSe pensaban que les iba a hacer un retrato y ya est\u00e1. Quedaron hipnotizadas cuando vieron las batas. Luego enloquecieron y mostraron a la empoderada que reside en esas mujeres condicionadas por unas normativas sociales, por los roles de g\u00e9nero de una \u00e9poca. Tuvieron la oportunidad de jugar, cosa que no hacen nunca, con sus art\u00edculos cotidianos, con sus paisajes y sus muros, sus calles y sus cacerolas \u2026\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\"on|phone\" admin_label=\"Img full\" module_class=\"vst-cnt-img-x1\" _builder_version=\"4.9.4\" _module_preset=\"default\" width=\"100%\" max_width=\"1920px\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"0px|0px|0px|0px|false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|0px|0px|0px|false|false\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7470\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nTributo a la bata -  Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila-regular\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|60px|50px|false|false\" custom_padding_tablet=\"0px|50px|60px|25px|false|false\" custom_padding_phone=\"0px|20px|60px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text module_class=\"vst-p\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||||false|false\"]\n\n\u00bfVos tambi\u00e9n te permit\u00eds jugar y descubrir cosas de vos misma?<\/strong>\n\nSiempre. Realmente es una experiencia para m\u00ed. Yo voy navegando, ofreciendo y pasando por procesos personales. Es una aventura. Llegu\u00e9 en mi furgoneta antigua cargada de batas, pamelas y de todo. Fue una sesi\u00f3n muy Almod\u00f3var.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\"on|phone\" admin_label=\"Img full\" module_class=\"vst-cnt-img-x1\" _builder_version=\"4.9.4\" _module_preset=\"default\" width=\"100%\" max_width=\"1920px\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"0px|0px|0px|0px|false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|0px|0px|0px|false|false\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7474\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nTributo a la bata - Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila-regular\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|60px|50px|false|false\" custom_padding_tablet=\"0px|50px|60px|25px|false|false\" custom_padding_phone=\"0px|20px|60px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text module_class=\"vst-p\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||||false|false\"]\n\nUna mujer de bata te hace pensar en una madre, en una abuela, en una mujer que cuida y en todas las que la rodean. \u00bfSos madre? En tus posteos de Instagram suele aparecer una ni\u00f1a. \u00bfQuiz\u00e1s con este trabajo fuiste descubriendo cosas de tu propia maternidad\u2026?<\/strong>\n\nMis proyectos los hago muy r\u00e1pido. Llego, hago, me voy. Tengo una estanter\u00eda de ideas colocada en la zona del cerebro. As\u00ed, esta se\u00f1ora llevaba quince a\u00f1os guardada. La llamaba \u201cMar\u00eda, madre de todo\u201d. Ella, un tipo de se\u00f1ora que ha marcado mi existencia y la de muchos. Habita en la memoria colectiva. Son se\u00f1oras sufridoras que han llevado sobre sus espaldas la crianza de hijos, maridos y esencial para la supervivencia de una sociedad. Fortaleza es lo que siempre ve\u00eda en esas batas.  Son matriarcas en una sociedad patriarcal, se les ha educado para cuidar y hacerse responsables de la familia.  Son las que cocinaban para 30 en Navidad, pero siendo tan importantes esta misma sociedad no les ha dado espacio de participaci\u00f3n: no se les permit\u00eda estudiar, de elegir si se casan o no se casan, si tienen hijos o no, tener negocio o propiedades. Era el hogar y dentro del hogar la cocina porque, al final, la \u00faltima voz la ten\u00eda el se\u00f1or, pero eran mujeres muy fuertes y ellas han sido eslab\u00f3n del cambio. No creo que esta sesi\u00f3n haya influido en mi maternidad pero s\u00ed me ha influido la presencia de esta mujer a lo largo de mi vida.\n\nEl proyecto lo dispar\u00e9 en 2015, saqu\u00e9 buena nota en el posgrado y lo guard\u00e9. Me pill\u00f3 mi divorcio de por medio y hace un a\u00f1o y pico lo he vuelto a sacar a la luz. Mont\u00e9 un crowdfunding y se hizo s\u00faper viral. Eso les ha afectado a ellas, claro, de repente se hicieron famosas.\n\nLas fui a visitar cuando se abri\u00f3 un poco la mano con la pandemia, en agosto 2020. Estaban m\u00e1s viejas, y me dec\u00edan: \"Qui\u00e9n nos iba a decir a nuestra edad que esto nos iba a pasar\". Creo que la respuesta del p\u00fablico ha sido tal, porque es como si nos hubiera quedado pendiente este homenaje. Falta su escultura en una rotonda. Hay miles de esculturas a h\u00e9roes de guerra o cient\u00edficos, pero no hay monumentos estas mujeres. Almod\u00f3var s\u00ed les hace honor, me encanta.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\"on|phone\" admin_label=\"Img full\" module_class=\"vst-cnt-img-x1\" _builder_version=\"4.9.4\" _module_preset=\"default\" width=\"100%\" max_width=\"1920px\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"0px|0px|0px|0px|false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|0px|0px|0px|false|false\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7476\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nTributo a la bata - Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila-regular\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|60px|50px|false|false\" custom_padding_tablet=\"0px|50px|60px|25px|false|false\" custom_padding_phone=\"0px|20px|60px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text module_class=\"vst-p\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||||false|false\"]\n\nConsideraste a la bata como una prenda de moda. \u00bfHay innovaci\u00f3n? En el ensayo vemos batas con animal print y colores estridentes. \u00bfFue una intervenci\u00f3n tuya?<\/strong>\n\nQuise enfocarlo como si fuera un shooting de moda. Fue todo parte de mi tesis, de la investigaci\u00f3n sobre las formas que un storytelling puede tomar y c\u00f3mo dos lenguajes de la imagen se juntan. \u00bfD\u00f3nde est\u00e1 el l\u00edmite? \u00bfC\u00f3mo se mezclan? Hubo una intervenci\u00f3n estil\u00edstica. Compr\u00e9 un mont\u00f3n de batas cl\u00e1sicas al kilo en el puesto de un gitano de El Rastro de Madrid. Y adem\u00e1s dise\u00f1\u00e9 una colecci\u00f3n de batas con estampados diferentes: de leopardo, colores, puntos o estrellas. Hay tambi\u00e9n gafas de sol, sombreros, sandalias cangrejeras\u2026\n\n \n\n\u00bfY d\u00f3nde est\u00e1n hoy las batas?<\/strong>\n\nEst\u00e1n guardadas, las tengo por ah\u00ed. Si tuviera m\u00e1s visi\u00f3n empresarial, deber\u00eda montar un negocio de batas extravagantes.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\"on|phone\" admin_label=\"Img full\" module_class=\"vst-cnt-img-x1\" _builder_version=\"4.9.4\" _module_preset=\"default\" width=\"100%\" max_width=\"1920px\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"0px|0px|0px|0px|false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|0px|0px|0px|false|false\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7477\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nTributo a la bata - Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila-regular\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|60px|50px|false|false\" custom_padding_tablet=\"0px|50px|60px|25px|false|false\" custom_padding_phone=\"0px|20px|60px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text module_class=\"vst-p\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||||false|false\"]\n\nMuchos creadores apuestan al crowdfunding. Pero se nota que lo trabajaste mucho: lograste que se viralice, utilizaste herramientas que permiten recompensas, apelaste al humor, grabaste hacer un video contando la historia y exponi\u00e9ndote y contando.<\/strong>\n\nEs la primera vez que hac\u00eda un crowdfunding, es algo muy dif\u00edcil. Eleg\u00ed la plataforma Kickstarter porque es la m\u00e1s grande y conocida. Pero al ser tan enorme te quedas perdido entre millones de proyectos y ellos no hacen la promoci\u00f3n. Me la pas\u00e9 llamando a prensa, intentando que publicaran, lo mov\u00ed mucho, pagu\u00e9 publicidad para Facebook. Fue una locura. Si volviera a montar un crowdfunding lo har\u00eda diferente, he aprendido mucho. Al final, aunque haya salido en los peri\u00f3dicos y tv, quienes ponen dinero son tus amigos y fans ac\u00e9rrimos.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\"on|phone\" admin_label=\"lmagen vertical \u00faltima la bata\" module_class=\"vst-cnt-img-x1\" _builder_version=\"4.9.4\" _module_preset=\"default\" width=\"100%\" max_width=\"1920px\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"0px|0px|0px|0px|false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\"][et_pb_column type=\"4_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|0px|0px|0px|false|false\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7480\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nTributo a la bata - Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila-regular\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|60px|50px|false|false\" custom_padding_tablet=\"0px|50px|60px|25px|false|false\" custom_padding_phone=\"0px|20px|60px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text module_class=\"vst-p\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||||false|false\"]\n\n\u00bfCu\u00e1l es tu lugar de tu fotograf\u00eda?<\/strong>\n\nHay un discurso visual muy puro que me ata\u00f1e, es mi manera de expresar mis fijaciones y de conocerme. Aunque tambi\u00e9n toca a unos consumidores visuales que tienen un sentir parecido al m\u00edo. Yo defiendo que mis proyectos sean comprensibles, de r\u00e1pida comprensi\u00f3n, que no haga falta leer un texto, que de entrada sean \"booom\" y que cada imagen sea una portada. Otra condici\u00f3n es que tenga varias capas de lectura y satisfaga tanto a la se\u00f1ora Juanita, que est\u00e1 en su casa, como un intelectual de la cultura.\n\nMe interesa sacar brillo a lo cotidiano, extraer la poes\u00eda del d\u00eda a d\u00eda. Estoy utilizando mucho el color y el flash como elementos. El flash porque me permite crear una luz que no es real es teatral. Aunque no es condicionante: mi pr\u00f3ximo trabajo puede ser en blanco y negro y super apagado, casi, casi negro.\n\n \n\n\u00bfCu\u00e1l es \u201cel\u201d lugar para compartir tu trabajo?<\/strong>\n\nDonde se aprecie: museo, galer\u00eda, prensa especializada en fotograf\u00eda. Tambi\u00e9n me encanta que la gente de a pie lo coleccione. De hecho, para la serie de Tributo a La Bata<\/em> he sacado una edici\u00f3n popular que se llama Edici\u00f3n Crowdfunding porque me gusta que por 50 euros la gente pueda tener una obra firmada y numerada para colgarla en su pared.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila-regular 10-90\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"0px|50px|0px|50px|false|false\" custom_padding_tablet=\"0px|25px|0px|25px|false|false\" custom_padding_phone=\"0px|20px|0px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"width:10%!important;\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"width:90%!important;\" custom_css_main_element_last_edited=\"on|tablet\" custom_css_main_element_tablet=\"width:100%!important;\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7484\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nHogar, dulce hogar: detr\u00e1s de las puertas cerradas de la Cuarentena  -  Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila-regular\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|60px|50px|false|false\" custom_padding_tablet=\"0px|50px|60px|25px|false|false\" custom_padding_phone=\"0px|20px|60px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text module_class=\"vst-p\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||||false|false\"]\n\nEst\u00e1s documentando el aislamiento por Covid. \u00bfC\u00f3mo va eso?<\/strong>\n\nEl primer confinamiento nos pill\u00f3 a todos despistados, sin saber qu\u00e9 hacer o si se estaba acabando la civilizaci\u00f3n como la conocemos. El mundo se convirti\u00f3 al teletrabajo y yo decid\u00ed hacer lo mismo. Un d\u00eda estaba con mi hija jugando en el balc\u00f3n a reflejar los rayos del sol con un espejo y lanzar luz dentro de las casas de los vecinos del edificio de enfrente y pens\u00e9: \"Puedo entrar en la casa de las personas en su confinamiento a trav\u00e9s de internet\". Me plante\u00e9 el proyecto de dar la vuelta al mundo. Al final result\u00f3 que lo hice en 80 d\u00edas. Llegu\u00e9 a los cinco continentes; la idea era avanzar como lo hace el virus, de manera exponencial.\n\nComenc\u00e9 a trav\u00e9s de contactos de amigos, mis \u201cpacientes cero\u201d siempre con la misma premisa de llegar poco a poco a gente que no conozco. He llegado muy lejos, a lugares ins\u00f3litos. Logr\u00e9 tener el control de la imagen y de la composici\u00f3n sin tener una c\u00e1mara en las manos. Llegu\u00e9 hasta una familia que est\u00e1 en el Polo Norte con un oso polar reci\u00e9n cazado colgado de la fachada de su casa. He estado con las exFARC en Colombia, con gente rica en la terraza de un rascacielos en Singapur, campesinos en India, un cura solo en la iglesia vac\u00eda, una protectora de orangutanes en Malasia, m\u00e9dicos de primera l\u00ednea en el hospital. Ha sido un viaje de viajes.\n\nUna vez mis modelos aceptaban participar, me escrib\u00edan: \u201cVale. \u00bfQu\u00e9 necesitas?\u201d. Les ped\u00eda fotos de sus casas, de los objetos significativos y un relato de qu\u00e9 pasaba ah\u00ed dentro. Me mandaban fotos de su sal\u00f3n, de su dormitorio, de su cuarto de ba\u00f1o, de su perro, de d\u00f3nde la abuela hace calceta. Hasta me han dado una vuelta por un mercado de Ghana: cog\u00edan el m\u00f3vil y me llevaban por ah\u00ed a dar una vuelta.  Yo analizaba las fotos y les mandaba un sketch.  Coordin\u00e1bamos una llamada a tal hora, ten\u00edan que tener el m\u00f3vil preparado en tal perspectiva, les daba instrucciones. Esto en ingl\u00e9s, en franc\u00e9s, en suajili, en indi y en lo que he podido. Son im\u00e1genes compuestas al mil\u00edmetro. \u201cTo the left, no to the right no, sit down Ok. The dog there, on the sof\u00e1\u201d. Me he tirado la cuarentena as\u00ed.\n\nLas im\u00e1genes son pantallazos, por lo tanto son de resoluci\u00f3n deficiente. Pero ese pixel entra como parte del ensayo filos\u00f3fico y en la imagen tambi\u00e9n queda grabado el lateral de mi pantalla, con la hora, el estado de la bater\u00eda y mi wifi.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Home sweet home fotos\" module_class=\"vst-cnt-img-x2\" _builder_version=\"4.9.4\" _module_preset=\"default\" width=\"100%\" max_width=\"1920px\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"0px|50px|0px|50px|false|false\" custom_padding_tablet=\"|25px||25px|false|false\" custom_padding_phone=\"|20px||20px|false|false\" collapsed=\"off\"][et_pb_column type=\"1_2\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|10px|0px|0px|false|false\" custom_padding_tablet=\"|5px|||false|false\" custom_padding_phone=\"|0px|||false|false\" custom_padding_last_edited=\"on|phone\" custom_css_main_element_last_edited=\"on|desktop\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7440\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nHogar, dulce hogar: detr\u00e1s de las puertas cerradas de la Cuarentena  -  Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|0px|0px|10px|false|false\" custom_padding_tablet=\"|||5px|false|false\" custom_padding_phone=\"|||0px|false|false\" custom_padding_last_edited=\"on|tablet\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7438\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nHogar, dulce hogar: detr\u00e1s de las puertas cerradas de la Cuarentena  -  Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila-regular\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|60px|50px|false|false\" custom_padding_tablet=\"0px|50px|60px|25px|false|false\" custom_padding_phone=\"0px|20px|60px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text module_class=\"vst-p\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||||false|false\"]\n\n\u00bfTen\u00e9s documentado el proceso de c\u00f3mo se hicieron las im\u00e1genes, de los intercambios de WhatsApp...?<\/strong>\n\nS\u00ed, tengo m\u00e1s informaci\u00f3n de la que he podido gestionar. Luego me tir\u00e9 otro mes escribiendo, editando, enviando a concursos. Me gast\u00e9 un past\u00f3n en concursos, sab\u00e9is que hay que pagar la cuota, y llegu\u00e9 hasta donde pude. Utilic\u00e9 el dinero recaudado en el crowdfunding para hacer esto y pagar el alquiler mientras me dedicaba en cuerpo y alma.\n\n \n\n\u00bfPensaste en c\u00f3mo mostrarlo? En la fotograf\u00eda tiene tanto valor el resultado final como el proceso.<\/strong>\n\nSiempre pens\u00e9 en un formato libro. Tengo las fotos finales, el making-off, las localizaciones que me mandaban los participantes y alguna imagen m\u00eda aqu\u00ed, en la propia casa. Tom\u00e9 la decisi\u00f3n de no llamar a los peri\u00f3dicos, de no hacer un producto para consumir hoy. Pienso que es un proyecto que queda como documento y que dentro de un a\u00f1o o de dos cobrar\u00e1 importancia. Es nuestro primer confinamiento, algo que nunca hubi\u00e9ramos podido imaginar. Este proyecto para m\u00ed es un ensayo filos\u00f3fico.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Home sweet home fotos dos\" module_class=\"vst-cnt-img-x2\" _builder_version=\"4.9.4\" _module_preset=\"default\" width=\"100%\" max_width=\"1920px\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"0px|50px|0px|50px|false|false\" custom_padding_tablet=\"|25px||25px|false|false\" custom_padding_phone=\"|20px||20px|false|false\" collapsed=\"off\"][et_pb_column type=\"1_2\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|10px|0px|0px|false|false\" custom_padding_tablet=\"|5px|||false|false\" custom_padding_phone=\"|0px|||false|false\" custom_padding_last_edited=\"on|phone\" custom_css_main_element_last_edited=\"on|desktop\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7435\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nHogar, dulce hogar: detr\u00e1s de las puertas cerradas de la Cuarentena  -  Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|0px|0px|10px|false|false\" custom_padding_tablet=\"|||5px|false|false\" custom_padding_phone=\"|||0px|false|false\" custom_padding_last_edited=\"on|tablet\"][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"7437\"][\/et_pb_code][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" custom_css_main_element=\"font-weight:400;\"]\n\nHogar, dulce hogar: detr\u00e1s de las puertas cerradas de la Cuarentena  -  Luc\u00eda Herrero\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila-regular\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|60px|50px|false|false\" custom_padding_tablet=\"0px|50px|60px|25px|false|false\" custom_padding_phone=\"0px|20px|60px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text module_class=\"vst-p\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||||false|false\"]\n\nC\u00f3mo hacer fotograf\u00eda en el confinamiento es toda una pregunta. Tambi\u00e9n hay un planteo de la fotograf\u00eda como una de las pocas cosas que sobreviven. El mundo ya se estaba convirtiendo en algo l\u00edquido, y la pandemia aceler\u00f3 eso brutalmente. Y la fotograf\u00eda estaba como resistiendo a eso pero ya est\u00e1. Por eso tu obra lleva a ese plano liquidez en el que vivimos.<\/strong>\n\nEsa gasificaci\u00f3n, le digo yo. Pensaba: \"\u00bfHasta qu\u00e9 punto puedo desmaterializarme como fot\u00f3grafa y teletrabajar sin moverme de mi casa, sin tocar una c\u00e1mara ni presencia real?\". Ha sido como viajar pero de manera desmaterializada.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Fila-regular\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px|50px|60px|50px|false|false\" custom_padding_tablet=\"0px|50px|60px|25px|false|false\" custom_padding_phone=\"0px|20px|60px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text module_class=\"vst-p\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"50px||||false|false\"]\n\nEn The Game, Alessandro Baricco cuenta c\u00f3mo la red se va duplicando, primero lo modifica y luego se come al mundo tambi\u00e9n. Plantea que ya no hay diferencia entre virtual y real, que esos son conceptos anacr\u00f3nicos.<\/strong>\n\nEs la Matrix. Creo que tiene futuro esto de que haya dos mundos paralelos y que la gente viva, haga transacciones, tengan relaciones y se case en ese otro \u201cm\u00e1s all\u00e1\u201d. No es que me encante, es artificial.  \u00bfSabes cuando vas conduciendo en la noche y de repente se te cruza un animal en el camino y frenas en seco? Se te queda mirando fijamente, inm\u00f3vil y vulnerable, iluminado por los focos\u201d.\n\nCon este trabajo tengo la sensaci\u00f3n de haber sido este foco iluminando a las personas que desde aquel primer confinamiento miraban sorprendidas y confusas ante un destino incierto. No sab\u00edamos lo que se nos ven\u00eda encima.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,3_4\" use_custom_gutter=\"on\" gutter_width=\"1\" custom_padding_last_edited=\"on|phone\" admin_label=\"Img-regular\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_color=\"RGBA(0,0,0,0)\" width=\"100%\" max_width=\"1920px\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"0px|50px|0px|50px|false|false\" custom_padding_tablet=\"0px|25px|0px|25px|false|false\" custom_padding_phone=\"0px|20px|0px|20px|false|false\" border_radii=\"off||||\" collapsed=\"off\"][et_pb_column type=\"1_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|desktop\"][\/et_pb_column][et_pb_column type=\"3_4\" _builder_version=\"4.9.4\" _module_preset=\"default\" custom_padding=\"0px|11.5vw|0px|10%|false|false\" custom_padding_tablet=\"|0px||0px|false|false\" custom_padding_phone=\"0px||0px||false|false\" custom_padding_last_edited=\"on|desktop\"][et_pb_text admin_label=\"Pie de foto\" _builder_version=\"4.9.4\" _module_preset=\"default\" text_text_color=\"#6e6e6e\" text_font_size=\"13px\" text_letter_spacing=\"0.16px\" text_orientation=\"right\" custom_margin=\"0px|0px|0px|0px|false|false\" custom_padding=\"10px|0px|15px|0px|false|false\" custom_padding_tablet=\"||10px||false|false\" custom_padding_phone=\"|20px|5px||false|false\" custom_padding_last_edited=\"on|desktop\" hover_enabled=\"0\" custom_css_main_element=\"font-weight:400;\" sticky_enabled=\"0\"]\n\nNarrativas Lim\u00edtrofes es un proyecto realizado con el apoyo para la promoci\u00f3n y difusi\u00f3n del arte espa\u00f1ol del:\n\n[\/et_pb_text][et_pb_code admin_label=\"Imagen Esp\" module_class=\"vst-cnt-img\" _builder_version=\"4.9.4\" _module_preset=\"default\"][imagen_nota id=\"4460\"][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":""},"categories":[277,290],"tags":[260,194,222],"acf":[],"yoast_head":"\nTribute to La Bata - 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